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Universal movie theatres2/15/2024 It's a dramatic shift for a system that Jeff Bock, the Exhibitor Relations senior media analyst, characterized to Business Insider as "archaic." The previous theatrical window was between two to three months. ![]() Visit Business Insider's homepage for more stories.Īfter a three-month feud, Universal Pictures and AMC Theatres, the largest theatrical chain in the world, have reached a deal that could have major ramifications for the future of the movie business.ĪMC and Universal announced on Tuesday that the much-debated theatrical window would shorten to 17 days, meaning Universal movies would be able to debut on premium video-on-demand services 17 days after premiering at AMC theaters.Still, Shawn Robbins, the chief analyst for Box Office Pro, said that the deal isn't likely to impact major tentpole releases like Universal's "Fast and Furious" movies, which drive huge profits at the global box office.Jeff Bock, the Exhibitor Relations senior media analyst, is confident that they will and said that a dynamic change for the industry is long overdue.The agreement raises plenty of questions, notably whether other theater chains and movie studios will follow suit.The deal ends a feud between AMC and Universal that began in April, when NBCUniversal CEO Jeff Shell said that future Universal movies would be released to both theaters and digital platforms.AMC Theatres and Universal Pictures announced a deal on Tuesday that would shorten the theatrical window for Universal movies to 17 days, after which the movies could move to premium video-on-demand services.Account icon An icon in the shape of a person's head and shoulders.
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